A creative studio in Thrissur, Kerala.
Branding, film, content, design, web, events — one studio behind all of it.
Before Side A, there was a stage.
"I didn't want another agency job. I wanted the freedom to actually think about what a brand deserves — and then go make that, whatever form it takes."— Athul Raj, Founder
Years on stage, behind the camera, and running events — long enough to know exactly where templates fall short. So he built a studio without any.
Everything else is craft.
The format comes second. Always.
If it doesn't serve the brand, it doesn't make the cut.
Branding, film, events, design — same idea, different material.
Performer. Filmmaker. Host. Founder.
Years spent being the reason people leaned in — now he builds that instinct into brands.
Self-initiated work. No client archive yet — and no pretending there is.
The ten quiet minutes before a shop opens.
The loud procession, and the unseen half-hour before it.
A streetwear launch built around wet tar and grey skies.
Built around the tin box that outlived the biscuits.
A late-night performance series, after the venue closes.
One brand story, cut two ways in sixty seconds.
If the brief isn't finished yet, that's exactly where this works best.